Data Engineer · Tech Lead · Big Data, Analytics & AI

Alberto Rodríguez Martín

I design and lead data platforms and processes the business can rely on.

Computer Engineer and Data Engineer / Tech Lead based in Madrid, with experience delivering data platforms, ETL processes, AI and analytics for organizations like LaLiga — across Azure, Databricks, Python, SQL and Power BI.

What I do

Data Engineering

Big Data platforms and pipelines on Microsoft Azure & Databricks, with Apache Spark, Python and SQL — reliable, observable and built to scale.

Integration & ETL

Designing ETL/ELT and integration layers (Databricks, Spark, Pentaho, Talend) so data flows cleanly between systems and is ready for analytics.

AI & LLMs

Bringing AI into data products and the way I work — LLM integration, prompt engineering and AI-assisted development to deliver faster and smarter.

Analytics & Leadership

Power BI analytics, data modeling and technical leadership — translating business goals into decisions and leading teams to deliver outcomes.

About

I’m a Computer Engineer and Data Engineer / Tech Lead based in Madrid. I build data platforms, ETL pipelines and analytics for organizations like LaLiga, working end to end across Microsoft Azure, Databricks, SQL, Python and Power BI — turning scattered, raw data into reliable products the business can act on.

I also bring modern AI into how I work and deliver — from prompt engineering and AI-assisted development to integrating LLMs into data products — paired with solid engineering practices like TDD and SDD (spec-driven development) and clear project management.

Beyond engineering, years as a freelance developer and consultant gave me a strong business perspective: I enjoy working with stakeholders and suppliers, leading teams and connecting technical decisions to real outcomes. I’m a proactive, sociable person with a high sense of responsibility, keen to improve and learn something new every day.

Experience

  1. Product Data Analyst · LaLiga

    Feb 2023 — Dec 2024

    OTT Product Data Analyst for LALIGA+.

  2. Data Engineer · Tech Lead · LaLiga Tech

    Mar 2022 — Feb 2023

    OTT Data Tech Lead for LaLiga Sports TV & LaLiga PASS, using Azure Databricks, SQL, Python and Power BI.

  3. Data Expert (Ext. LaLiga) · Grupo Solutio

    Mar 2021 — Mar 2022

    External Data Expert at LaLiga, using Microsoft Azure, Python, SQL and Power BI.

  4. Senior Data Analytics Consultant · Stratebi

    Jan 2019 — Mar 2021

    ETL (Pentaho, Talend, Spark), data modeling, Azure, databases (Vertica, SQL Server, PostgreSQL), data visualization and Power BI — including teaching Power BI.

  5. Analyst & Software Developer · Special Prices AutoReisen

    Sep 2016 — Dec 2018

    Software & web development, database management and maintenance, software analysis and digital transformation.

Earlier: 13+ years as a freelance web developer & software analyst, plus IT and software roles across Canary Islands companies — and founder of Kidaula, a school-management software startup.

Skills & tooling

Education

  • Degree in Computer Engineering Universidad de La Laguna
  • MSc in Business Intelligence & Big Data Escuela de Organización Industrial (EOI)
  • Expert in Sports Data Analytics & Big Data Universidad de Valladolid
  • MSc in Software Engineering & Technology Universidad de Sevilla
  • Computer Engineering Università degli Studi di Torino

Certifications

  • Microsoft Certified: Azure Fundamentals (AZ-900)
  • Advanced Power BI
  • Data Scientist: Azure ML & Power BI for Data Mining
  • Python Programming

Languages

  • Spanish — Native
  • English — Professional
  • Italian — Professional

Let’s talk

Open to roles and collaborations in data engineering, big data, AI and analytics — including the sports industry, where I have deep experience (LaLiga). The best way to reach me is by email.